Munson Healthcare Examples
A JOINT VENTURE
Our relationship with leaders and clinicians at Munson Healthcare in Traverse City continues to grow. In 2015, we began managing the inpatient rehabilitation unit there. We now have a joint operating agreement, and hospitals within the Munson system are being added to our engagement. The first two have just joined. Here’s how we’re telling the world.
ADS
The campaign includes billboards as well as digital, print and radio ads. In the first week, two inpatient admissions were attributable to the campaign.
PRINT
How our communities get to know us. Our liaisons share new physician introductions in person and electronically.
WEBSITE
We worked with Munson’s marketing team to create the new website MaryFreeBedatMunson.org. There were 700 visits to the new website in the first week.
